Just starting our merchant program…are there industry statistics on the AMOUNT of affiliates we need to sign up in order to have a certain % of active affiliates?

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There is no set formula. It’s not about the quantity of affiliates you approve, it’s about the quality. You need to focus on finding your own affiliates that match up with your category of products. You need to examine each application thoroughly and determine if their model is appropriate for your promotions. I reject the majority of affiliates that naturally join through the network, but I approve 100% of those I recruit.

This solution has been deemed correct by the post author

There is no set formula. It’s not about the quantity of affiliates you approve, it’s about the quality. You need to focus on finding your own affiliates that match up with your category of products. You need to examine each application thoroughly and determine if their model is appropriate for your promotions. I reject the majority of affiliates that naturally join through the network, but I approve 100% of those I recruit.

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LikeDislikeYou can run a successful program with 100 affiliate 30 of which are sending you traffic at any given month and 10 that are making sales that month.

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